L'ecodesign now it finds space in glossy magazines and receives more and more acclaim. It fishes out and recycles tires, recovers felt from industrial scraps, shoe insoles, re-uses cardboard, glass, bicycle gears and many materials from the construction world. The best produced by young Italians is on display at "Irecycle TUricicli", On the occasion of the Milanese Design Week. Paola and Caterina, of the Misuracasamarro Events, the organizers, this year focus on the beauty of the imperfect.
1) What happens to "IOriciclo TUricicli"? When was the idea born and why?
The project IOricicloTUricicli was founded in 2010 with the aim of giving visibility to emerging young people working in theecodesign during the Design Week. The concept expressed by the name is to conjugate the verb "to recycle" from the first person to a plural that can extend to infinity because the future is already present in what is done today. "IOricicloTUricicli" it's a game for creative eco (designers, artists, architects) aware that each individual act has collective consequences.
2) What theme did you choose for this year and why?
The theme of this fourth edition is very suggestive: "The Imperfect Design”, Because true creativity is more frequently concentrated in exceptional defects and only design can draw magically imperfect things and make them perfectly desirable. Imperfect is human, variable, changeable. It is life. And theecodesign it is an emblematic symbol of this extraordinary imperfection: new life to unthinkable materials; objects that change their function and will continue to do so; things that revolutionize other things. Imperfections that generate viable perspectives between past, present and future.
3) How do you select the works? Where do you exhibit them?
Each aspiring participant sends us an email with the photographic material of the projects they would like to exhibit and a short technical report. At this point the choice takes into account the concept, the aesthetic quality, the ability to transform the materials. This year the exhibition doubles, two prestigious locations: for the fourth consecutive year we will be at the NHOW Hotel in via Tortona 35 and for the first time also in the Affreschi room of Palazzo Isimbardi, headquarters of the Province of Milan in Corso Monforte 35.
4) Who can participate? How has participation been in the past few years?
Designers, architects, artists and creatives of all ages can participate. What matters is the quality of the project you intend to exhibit. Irecycle TUricicli over the years it has established itself as a real collective innovation of quality, registering the adhesion of nearly one hundred Italian and foreign designers.
5) What are the materials that in your experience are most used?
The materials are definitely the most varied and surprising: from recycling of car tires to the recovery of the felt of industrial scraps of shoe soles. Among the most common: cardboard, glass, bicycle gears, many materials from the construction world ... all reinterpreted with such sophisticated experimentation processes as to make it almost impossible to recognize the raw materials.
6) How do you think the market's interest in eco-design has changed?
When in 2010 we started IOricicloTUricicli we came from a path of more than two years of communication and events with small businesses that in those years were taking their first steps in a sector still seen as a micro island in the great sea of institutional design. In less than six years, from a small niche, the eco-design market has expanded exponentially, primarily as regards the offer and consequently for the interested public. L'ecodesign now it finds space in glossy magazines and receives more and more acclaim. In many cases, however (especially with the current crisis) designers struggle to sell since the prices of each individual object (almost always unique pieces) are obviously much higher than serial productions.
7) An identikit of Italian eco-designers?
There are so many… impossible to quantify them! To make an identikit like: 30-40 years, equally present men and women; degree in Design or Architecture. In the majority of Northern and Central Italy, but also from the South, interesting signals are starting to come out. Their number is growing year by year, a symptom of an Italian country where creativity and research are always and despite everything in ferment. Obviously there are the better ones and the less good ones… those who have brilliant ideas and those (many) are content to copy!