It is worth spending a few lines on the Fujitsu Environmental Action Plan, not because the document is an absolute novelty or contains things never seen before, but simply because it testifies to the value that a company, in this case a Japanese multinational of ICT and electronics, attributes to environmental sustainability and the fact that this is communicated to consumers: almost a matter of national pride, not just marketing (so it seems to us).
Presented in April 2013, the Fujitsu Environmental Action Plan defines the new environmental objectives relating to the 2013-2015 fiscal years (from 1 April 2013 to 31 March 2016): reduction of greenhouse gas emissions for a total of 26 million tons; development of 50% of all newly created products under the banner of the highest levels of energy efficiency; 20% increase inresource efficiency compared to 2011.
We are talking about lenses not results (we will see these when the time comes) to which Fujitsu has joined others of equal importance aimed at cutting 20% of the greenhouse gas emissions compared to 1990: continue to conduct its activities in the name of environmental awareness; increase levels of energy saving offices and production plants; to guarantee eco-sustainable performance in its data centers. The company obviously expects all these attentions to also lead to a reduction in costs, and writes this in its balance sheet.
For the record, the Fujitsu Group has developed his first Environmental Protection Program in 1993. The results were good because Phase VI of the program, which covered the years 2010-2012, saw the achievement of all objectives, including the estimated cumulative reduction of over 15 million tons of CO₂ by customers and society, thanks to the proposals of green ICT. As for its offices, Fujitsu has instead achieved a reduction in emissions of 6% compared to the 1990 figure.