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In Milan, so critical so fashion


Ethical fashion won a front row seat during the Milan Fashion Week. Is called so critical so fashion and it is the first event in Italy dedicated to critical and independent fashion. It will be held in Milan from Friday 20 until Sunday 22 September at the exceptional location of Milanese refrigerators. The event, now in its fourth edition, will host 60 brands capable of distinguishing themselves for craftsmanship and design. so critical so fashion will make its way among environmentalists but above all among lovers of fashion and new trends: during the appointment the autumn / winter 2013 collections will be presented to the general public with the exclusive preview of the spring summer 2014 collection.

The protagonists of the event will not only be stylists, artisans and producers, the more attentive public will have the opportunity to participate in workshop where he will learn how to create and customize accessories and clothing. There will be performances by artists and tastings by biological food, all, accompanied by live music and DJ sets. In addition, the public will be able to participate in a professional shooting where visitors will be able to wear a garment on display and undergo a personalized and rigorously made-up session. bio.

All the products present at the location of Milanese refrigerators they are the final result of a precise search for materials, innovative craftsmanship and recovery of ancient traditions, all characterized by a great attention to the environment: production choices, short supply chain, packaging and distribution that are attentive to the environmental impact.

How to get?
Better with sustainable mobility offered by public services. The location of the event can be reached by the Passante Ferroviario (Porta Vittoria stop) and by ATM lines 27, 73, 90, 91, 93 and 45.

How much?
Admission is free and open to the public from 3pm to 10pm on Friday; from 10 to 22 on Saturdays, while the timetable will be respected from 10 to 20 on Sunday.


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