There Circular Economy declined on IT services and precisely to cloud ones. This is the novelty proposed by an Italian startup that presents itself as "the Airbnb of the cloud" to briefly explain what it invented. Is called Cubbit and takes by the horns a problem that we all seem to want to ignore, like ostriches. The huge amount of energy being devoured by the ICT sector and the CO2 emitted by the cloud. It is a very topical issue to which a solution would be a real turning point worldwide. Let's find out more about what Cubbit proposes and why it can have an impact, both on our life and on that of the entire planet.
What is the cloud and why it is not green
The word "cloud" can be deceptive, it makes one think of something light, harmless, that passes and goes, but if we are talking about cloud, this does not reflect the reality of things. They are in fact tangible data centers, real hardware systems physically present on Earth, where our files are stored and they “arrive” there thanks to an internet connection.
Such a structure has a strong impact on the environment, both in terms of energy required and in terms of CO2 emitted, second by second.
Recent studies indicate the ICT sector as responsible for 10% of world energy consumption and cloud storage platforms play their part, almost equivalent to the energy demand of Germany and Japan. The trend is not positive, because in the world we exchange and store an increasing amount of data, we will therefore need more and more places to put them, all at the expense of our planet that does not have infinite resources.
It is in this apocalyptic context that Cubbit arrives with a solution that distorts the logic seen so far, promising a completely green cloud.
The idea behind Cubbit: a cloud without a data center
To make the cloud green and therefore less impactful on an environmental level, Cubbit has created one without a data center. How does it work then? Where goes the data that was previously stored there? Here comes the logic of sharing that we mentioned earlier, because the secret is in sharing. What happens with the Cubbit Cloud is that users share bandwidth, CPU, storage space that they do not use and make it possible, all together, to build a sort of completely distributed network. However, the data are always and only in the possession of the user.
In practice, all this translates into a dedicated device with 512 GB of capacity that takes care of saving and protecting data within the Cubbit network. It is called Cubbit Cell and each user who owns one can connect it to one or more external hard drives in order to make the available space practically infinite.
How much will Cubbit cost
Once you have purchased the Cubbit Cell, you will no longer need to spend anything else, it's all free. No monthly subscription or consumption costs, you are free to access your data at any time without having to account for it.
In addition to being convenient for those who use it, Cubbit is also convenient for the environment given the drastic cut in energy consumption that it entails. On the one hand, energy is no longer needed to cool the data servers that usually heat up, thus eliminating the energy cost for maintaining the infrastructure, which is very heavy in "traditional" cloud systems. But that's not all. With the Cubbit Cell network that is being created, there is no longer the need to transfer data between data centers scattered around the planet. In the case of Cubbit, the data, encrypted and separated into small pieces, are already distributed among other users, in order to keep all data close to its owner.
It is not immediate to understand and get an idea of the entity of energy at stake. So let's take a concrete example: for every 200 GB stored in Cubbit, the user can save the amount of energy consumed by a refrigerator in a year.
The idea of having your data "scattered" in the spaces made available to other users could alarm someone on privacy and security issues. These are simple concerns to eliminate, just explain that the Cubbit Cloud cannot be hacked, unlike the data centers we already know. An attacker would not know where to aim, if he wanted to hack something, because the data of each user is distributed among many other "anonymous" users and in addition they are also encrypted, thus ensuring maximum security.
The Cubbit team
This cloud startup is based in Bologna and was founded in July 2016 by four young people who met during their studies at the University of Bologna: Stefano Onofri and Lorenzo Posani, Marco Moschettini and Alessandro Cillario. In recent years Cubbit has obtained numerous Italian (TIM Accelerator, National Innovation Award) and international (USA, Tel Aviv, EU) awards, and has been selected and financed by Techstars and Barclays.
The founders of Cubbit
One wonders why this name comes naturally. Here is the mystery revealed. In English the cubby the cabinet is therefore a sort of small closet, in this case a file, connected with the others. Simple and effective! Anyone who has a small space to "offer" can then use all those in the Cubbit network.
ILTV interview with Stefano Onofri, CEO of Cubbit
The campaign on Kickstarter
The Cubbit Campaign will land on Kickstarter is underway! Visit the dedicated page to find out all the details ...
To stay up to date on all the news related to Cubbit you can visit the official website: Cubbit.io