Technology changes not only the way we read, but also the way we write. Stories become short, short stories, quick novels, the important thing is to be able to read them up Tablet is smartphone. It is in fact from these devices that reading takes place more and more often, to the detriment of the paper which for the moment does not seem destined to disappear.
Tablet is smartphone they also play an increasingly important role in enjoyment of TV, a use that is associated with that of social media to share and discuss programs in real time. This is how the concept of social TV, no longer linked to the sofa at home but to use on the move wherever you are.
According to research by Gartner conducted by the Italian analyst Carolina Milanesi, more than half of the people who own a tablet read newspapers, magazines and books on monitors instead of on paper. And the reading happens more and more in mobility: for one in three interviewees it is the tablet monitor, 13% of the laptop and 7% of the smartphone.
For the Gartner analyst it is not yet time for paperless home, which may never arrive, but certainly less paper will enter homes. Another ongoing phenomenon is the convergence of once very different devices, which is transforming the market for devices themselves from hardware-centric to usage-centric.
Gartner carried out his survey by interviewing 500 people in the US, UK and Australia, also discovering that more and more often people are using one device rather than the other for a certain activity: basically the one they have closest to hand. Reason why theuse of the pc, portable or stationary, drops by 20% over the weekend.
That mobile devices are also increasingly important for TV is also confirmed by a survey by Ericsson ConsumerLab conducted on a large number of users in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, the United Kingdom and the United States.
According to Ericsson ConsumerLAb 67% of consumers use smartphones, tablets, and even laptops for watching TV and video. Additionally, 60% of consumers say they use on-demand services on a weekly basis. Look at the Mobile TV it is becoming an increasingly common practice, and 50% of the time spent watching TV and video on smartphones takes place outside the home.
Although the methods of use and needs are changing, only 8% of respondents say they want to reduce their TV subscriptions in the future. In fact, rather than paying attention to cost reduction, consumers seem willing to pay more for a better experience: 41% say they are willing to pay for TV and video in High Definition.
In interviews with Ericcson ConsumerLab, over half of consumers say they want to choose their TV and video content. About this Niklas Rönnblom, Senior Advisor to Ericsson Consumer, said: “As the number of screens and services increases, people are increasingly looking for an intuitive and aggregated way that can put it all together. The TV should allow consumers to unite On-demand TV and linear by including live content, facilitate access to content, leverage the value of social TV and provide uninterrupted access across multiple devices. "