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The multinational Henkel - owner of well-known brands such as Dixan, Testanera and Loctite - has put the Vision 2050 of the World Business Council for Sustainable Development (WBCSD) which reads: “In 2050, 9 billion people will live well and within the limits of the planet's resources”. This is in response to the forecast that by 2050 the world population will reach 9 billion people.
For Henkel this means contributing to the quality of life of people on the planet with less use of resources and reducing emissions. A commitment that the chemical multinational declares to have already signed: "By 2015, energy consumption, water consumption and waste generation per production unit will have to be reduced by 15% compared to 2010 data", he says Cecilia de 'Guarinoni, Corporate Communication Manager of Henkel Italia.
Henkel actively participated in the recent Corporate Social Responsibility Exhibition - From Saying to Doing at Bocconi in Milan, the most important Italian event in the field of CSR, where she reiterated through the mouth of Dr. de 'Guarinoni that: "We want to create more value for customers and consumers, for the community in which we operate and for our company, and at the same time reduce our ecological footprint ".
The innovations of Henkel they are used daily in millions of families, therefore they can contribute significantly to the development of future lifestyles. Prill 10 dishwasher detergent guarantees hygiene and cleaning at only 40 ° C, allowing energy savings of up to 20% compared to similar programs, which require temperatures of 50-55 degrees. "Over two thirds of the ingredients present in the formulas of our soaps, shampoos and shower gels are based on renewable raw materials and contain about 80% of immediately biodegradable substances. The Pritt brand glue stick is formulated with 90% of raw materials from renewable sources ", underlines Cecilia de 'Guarinoni.