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Bio-degradable sandals and eco glasses by Gucci
M.oda e luxury sustainable are possible, for the well-being of people and the protection of the environment. To give himself this goal is Gucci, one of the world's leading brands in the luxury sector that has been a symbol of Made in Italy excellence for over 90 years. "Gucci is cool, Gucci is graftmanship, Gucci is responsible" he pointed out Rossella Ravagli, Gucci's Corporate Social & Environmental Responsibility Manager at the recent Corporate Social Responsibility Exhibition from Milan.
Together with the values of high quality and craftsmanship, without forgetting the mission of made in Italy, Gucci is committed to affirming a model of sustainable luxury. In 2004 it was in fact one of the first companies in the sector to voluntarily start a path of Corporate Social Responsibility (SA8000) aimed at the protection and well-being of all workers.
Gucci's commitment to CSR also extends to initiatives in favor of the environment: in 2010 the company obtained 14001 certification and launched a eco-sustainable packaging, which was followed by projects aimed at reducing CO₂ emissions and the first steps towards eco-friendly products, including a bio-degradable sandalwood and a line of glasses, with the relative recyclable packaging.
Downstream of the accession path to the SA8000 standard, Gucci signed a agreement with local institutions and social partners with the aim of enhancing the production chain and its territory in a logic of economic and social sustainability.
The agreement, the first in the sector in Italy, gave rise to a Standing Joint Committee for supply chain policies, with the aim of promoting the adoption of social responsibility standards, promoting effective planning of the production cycle, enhancing the development of cultural heritage and training and technological innovation initiatives, studying paths that facilitate access to the banking system.